From someone who has not been to a dentist in years, Pure Zen is very welcoming and highly professional. I love the front desk, they are so quick to respond to any questions and rescheduling. Dr. Hein is kind and does not does not make you feel bad about not seeing a dentist for so long. His assistant Laura is fabulous, easy to talk to and makes you feel very comfortable. I'm glad after not seeing a dentist for years, Pure Zen alleviated my apprehension.